Creating Review of Literature on Customer Satisfaction
The importance of customer satisfaction cannot be underestimated in the business world. The ability to please the consumer will determine whether or not that individual will provide favorable reviews or return for repeat business. The study of customer satisfaction is a significant topic within any graduate business school. As with any other discipline, review of literature on customer satisfaction is necessary for a doctoral thesis or other high level academic papers.
Topics and Timeliness
Anyone who is going to write a literature review on customer satisfaction is aware of the importance of defining a topic. There are two concerns that have to be addressed. The first one is there must be sufficient literature on the topic to merit review. These articles and papers have to have a degree of academic legitimacy; they can’t just be articles for the public press. A second concern is timeliness. The business world is changing rapidly and the reduction of social media channels is impacting marketing dramatically. Any review of literature on customer satisfaction has to take into consideration the developments that occurred in the last few years. Searching for the literature on customer satisfaction is going to be limited in time because of this. Consequently, scholarly articles that may be just a few years old may be outdated.
The Literature Search
The actual search for literature can be a challenge. There are a lot of articles on customer satisfaction, but these may rely on empirical evidence or research that cannot be considered substantive. The reviewer can be stuck in a situation where there is a wealth of articles but a dearth of real academic substance. A large volume of possibilities can be no substitute for bona fide research. This can result in a reviewer having to discard the vast majority of articles that he or she is painstakingly looked up. In going through the commercial haystack to find academic needle, some help might prove beneficial.See our Lit Review Sample
Focusing the Search
A third party that specializes in literature reviews has sources that an ordinary person may not have. It is possible for professionals to go through what is written on customer satisfaction, narrowing the list down to the specific topic area the reviewer wishes to discuss, and presenting the results of any search to the reviewer. The third-party can also help a little with the review, seeing to it that there are no grammatical mistakes or accidental plagiarism. The result of a team effort between the reviewer and the third-party is a literature review of customer satisfaction that receives positive remarks.
Customer satisfaction is a topic that is under constant change. A reviewer might miss a very important scholarly work in going through all of the material. Third-party can find a diamond in the coal bin and help a reviewer produce a literature review that has real academic substance.